The European Institute for Industrial Leadership
Communicating for Change
6th-7th June, 2013
Chateau Latour de Freins, Rue Engeland 555, 1180 Brussels
of the principle capabilities of the future industrial leader will be his or
her ability to communicate effectively. Introducing the ‘Communications
Equation’ and a typical stakeholder map, this EIIL Masterclass ™ workshop
explains the planning and development of a communications strategy and the
targeting of key messages to each of the stakeholder groups.
By the end of this EIIL Masterclass™
workshop, participants will have developed their own personal approach to
acquiring knowledge from experienced seniors in their own or other
organisations. They will have practiced and refined this in order to obtain practical
guidance on how to develop, and what are the characteristics of, an effective
be exposed to the fundamentals of effective communications and will explore
issues such as:
· Planning a communications strategy
approaches to various cultures and situations
· Preparing and
delivering effective messages
· Using the
right communications tools and channels
the needs of the audience
importance of timing
Who Should Attend?
This workshop is designed to meet the
needs of engineers and technologists with seven to twelve years of
post-graduate industrial experience and some early supervisory experience,
including those in project management roles.
The workshop will
also benefit managers from other disciplines who need to develop and deliver,
or simply to better understand, effective communications strategies to multiple
The workshop will be conducted in English. A good working knowledge of English is a pre-requisite to effective participation in this EIIL Masterclass™ workshop.