The European Institute for Industrial Leadership
Managing Corporate Reputation
4th-5th November, 2013
Chateau Latour de Freins, Rue Engeland 555, 1180 Brussels
This workshop is designed to show participants the value of
a ‘good’ Corporate brand or reputation, how quickly these can be damaged, and
the consequences for the organisation when this affects the willingness of
customers, suppliers and other stakeholders to invest in the company.
It will also show what leaders within a company can do to
repair a damaged reputation or better still, to protect that reputation from
damage in the first place.
By the end of this EIIL Masterclass™ workshop, participants
will have developed their own personal approach to acquiring knowledge from
experienced seniors in their own or other organisations. They will have
practiced and refined this in order to obtain practical guidance on how to
build / maintain and if necessary repair a company’s reputation.
Participants will be exposed to the fundamentals of
effective corporate communications and will explore issues such as:
- How to establish a good reputation
- Adapting messages to address different audiences
- How to maintain a good reputation
- The role of reputation in a business-to-business environment
- How to repair a damaged reputation
- When to be defensive or pro-active
Who Should Attend?
This workshop is designed to meet the needs of engineers and
technologists with seven to twelve years of post-graduate industrial experience
and some early supervisory experience, including those in project management
The workshop will also benefit managers from other
disciplines who need to understanding Corporate Reputation and its value in
promoting a company, product or service, both to external and to internal
The workshop will be conducted in English. A good working
knowledge of English is a pre-requisite to effective participation in this EIIL