Objective 

This workshop is designed to show participants the value of a ‘good’ Corporate brand or reputation, how quickly these can be damaged, and the consequences for the organisation when this affects the willingness of customers, suppliers and other stakeholders to invest in the company.

It will also show what leaders within a company can do to repair a damaged reputation or better still, to protect that reputation from damage in the first place.

Key Benefits

By the end of this EIIL Masterclass™ workshop, participants will have developed their own personal approach to acquiring knowledge from experienced seniors in their own or other organisations. They will have practiced and refined this in order to obtain practical guidance on how to build / maintain and if necessary repair a company’s reputation.

Participants will be exposed to the fundamentals of effective corporate communications and will explore issues such as: 

• How to establish a good reputation
• Adapting messages to address different audiences
• How to maintain a good reputation
• The role of reputation in a business-to-business environment
• How to repair a damaged reputation
• When to be defensive or pro-active

Who Should Attend?

This workshop is designed to meet the needs of engineers and technologists with seven to twelve years of post-graduate industrial experience and some early supervisory experience, including those in project management roles.

The workshop will also benefit managers from other disciplines who need to understanding Corporate Reputation and its value in promoting a company, product or service, both to external and to internal audiences.

The workshop will be conducted in English. A good working knowledge of English is a pre-requisite to effective participation in this EIIL Masterclass™  workshop.