Partnering for Growth

The fastest way to increase the size of your company is through partnership. This workshop will explore the traditional areas for partnerships, such as distributors and agents, the suppliers of 'non-core' service activities, and consortia of complementary competencies. It will also look into the less conventional partnerships with apparent competitors, introducing the concept of 'co-opetition', which must be actively sought and developed if Europe's high-performing 'national' SMEs are to grow rapidly into the supra-national European-based global champions of tomorrow.