An Industrial Marketing Foundation

Industrial Marketing, the process by which a company is able to identify, shape, and profitably meet the needs of, its chosen markets (or customers), has as its foundation the marketing planning process. A robust corporate or sector strategy must be grounded in the realities of the market, which can only be determined by effective marketing planning.

This two-day EIIL Masterclass ™ workshop will introduce participants to the marketing planning process of market analysis, market choices and segment plans. Through interactions with experienced senior industry practitioners participants will identify common transferrable good practices in the development of effective marketing plans.