Europeans and Other Cultures - Preparing for Partnerships

This two-day master class features inputs from leading European industry practitioners on how to undertake successful business in the global market. As well as gaining knowledge of the world’s larger, and emerging, trading blocks, participants will use the generic preparation frameworks to evaluate the effectiveness of preparation in building the necessary relationships to do business. After testing on one of the global markets, they will then prepare themselves to work with another regional market, thus preparing them to operate as global Europeans.